Studio 189 is a fashion brand founded by actress Rosario Dawson and Abrima Erwiah. The brand primarily focuses on African and African-inspired clothing, including ready-to-wear fashion, accessories, and more. The mission of the brand goes beyond fashion; it aims to use fashion as an agent for social change by creating a platform that promotes African cultures, craftsmanship, and opportunities for the communities involved.
Studio 189 collaborates with artisans in Africa to produce traditional African textiles such as indigo fabrics, kente, and batik. Their designs often feature bold colors, intricate patterns, and traditional techniques combined with modern styles. From dresses to jackets to accessories, Studio 189 works to create items that are not only fashionable but also sustainable and ethical.
The brand has garnered attention for its commitment to sustainability, ethical manufacturing, and social responsibility. The designs usually encapsulate a sense of vibrancy and cultural richness, making each piece unique.
Studio 189, more than a brand
Studio 189’s collections often display a blend of traditional and modern aesthetics, rooted in African culture and craftsmanship. While the specific characteristics of their designs can evolve over time, here are some common elements you may find in Studio 189 collections:
Studio 189 often collaborates with artisans in Africa, and their designs frequently incorporate traditional African textiles such as kente cloth, indigo-dyed fabric, and batik prints. These fabrics are deeply rooted in African culture and history.
Bold Patterns and Colors
Many of their pieces feature bold, eye-catching patterns and vibrant colors. The combination of traditional African motifs with contemporary styling results in fashion-forward yet culturally meaningful garments.
Studio 189 is known for its commitment to sustainability, often using organic cotton and other eco-friendly materials. They also promote traditional techniques that are inherently sustainable, such as hand-dyeing and weaving.
Their collections often include a wide range of garments, from everyday wear like t-shirts and denim to more formal pieces like suits and dresses. Accessories such as bags and scarves are also commonly featured.
Attention to Detail
Artisan craftsmanship is a hallmark of the brand. Hand-embroidery, beading, and other intricate details often adorn their pieces, adding to their uniqueness and value.
Beyond fashion, Studio 189 aims for social change, providing jobs, education, and skills training in communities in Africa. This social impact mission is interwoven with their brand identity, and they often share stories of the artisans and communities they work with.
In line with modern fashion trends, some of Studio 189’s collections offer gender-neutral options, making their designs accessible to a broader audience.